How to Go Public – IPO, Reverse Merger, and Public Shells
Going public is simply the process of selling shares of stock, that were formerly privately held, to members of the general public. The process is complicated, heavily regulated and has many benefits, taking your company public:
- Helps you grow your company more rapidly by providing you with extra financial resources.
- Helps you attract and keep top-notch people with reasonable salaries (through stock options).
- Grow your company faster by attracting a knowledgeable, experienced board of directors.
- Raise capital faster and with less cost.
- Increases the liquidity for you and your investors.
- Frees up capital and creates marketable stock that can be used to acquire other companies and form strategic ventures with other companies.
- Increases your growth rate by increasing your ability to compete for large contracts.
- Can quickly and substantially upping the value of your company.
- Leverages your own investment in your business by making it more valuable, thus increasing your personal ROI.
- Increases the status of your business thereby making it easier to attract new business.
If you already have a public company we can help increase your company’s value and profitability and help you protect assets from lawsuits.
Keep in mind; it is not only about raising money. It is also about being sure that
the company is well run and managed. The top CEOs work for the benefit of the
shareholders. Keep their best interest in mind and they will sense your motive and more people will be attracted to your organization. It’s the long-term view that matters and not the one-time shot. You will need a properly structured corporation, a sound business plan and knowledgeable people to carry it out. Whether you are in the US, Germany, China, Canada or other location, seek us for help.
With what do you need help?
- Do you want to increase your sales?
- Do you need to keep costs down?
- Do you want to acquire other businesses and need to find good candidates?
- Do you need a better business plan?
- What about advertising and marketing? Need help?
- Do you need a good support system and a list of knowledgeable people?
- What about protection against people “shorting” your stock?
- Want to do business with S&P 500 companies?
- Want to get your name out there to the public in a cost-effective fashion?
- Do you want to get off the pink sheets and move up into a larger exchange?
Here is how to get started
- There is an arrangement where you can finance the process of “going public.”
- Visa, MasterCard, American Express and Discover are also accepted.
- The process may also give you access to a $50,000 signature loan within one day (depending on lender approval) and,
- Much larger loans depending on assets and cash flow if your operation is up and
In many cases, we can arrange for Venture Capitalists to finance the process of going public depending on their view of your company’s potential.
Once you have taken your company public there is an entire team of referrals that we have arranged to boost your level of success. There are people with whom we have longstanding relationships who we use or would use personally and have performed well for other companies. Here is a partial list:
- Advertising agents who know what gets the best results at the lowest cost.
- Business planners
- Employee recruiters
- Consultants for marketing
- Management experts
- Specialists in mergers in acquisitions
- Those to help you develop business deals with S&P 500 companies
We Have Been in Business for Over 100 Years
Experience counts. Going public is a highly regulated process. So, you want to depend on those who help you. It is important to feel confident that they know the ins and outs of the process through vast experience. Our team specializes in working within the confines of the securities laws and has made a well-worn path to a fast and successful offering.
Here are some advantages for someone who decides to go public:
- Frees up capital and liquidity
- Increases the value of the business.
- Much easier to raise capital when you have a public company.
- Can use stock to pay for services such as advertising, product promotion, other
services and stock of other companies.
- Much easier to acquire other companies – by buying the company with stock.
News About Going Public
A Direct Public Offering (DPO) may have significant advantages over an IPO. With an IPO one must announce how much the company will raise through selling shares. If that amount is not raised, the offering cannot be completed. However, with a DPO there are not the same restrictions and there is much more flexibility because you are not required to raise the amount of capital that you propose in your offering like you would have to in an IPO.
So, if you are planning on or thinking about going public, and want to know more about how the SEC registration process works, including a public shell or reverse merger, complete the form on the right and someone will discuss this with you. We can see how much you want as well as when you want to start raising capital. Ask about how to go public and inquire about reverse mergers. Help is available on private placement memorandums (PPM) as well as
obtaining seed capital, start-up capital, market makers, shell companies and how to take your company public. Information about how to raise capital as a public company legally and ethically is also provided.
When all the work is completed, your business can go public and your business will, thus, become a public company. We take you by the hand and walk you through the obstacle course step-by-step through the process of becoming a publicly traded company. Our support staff of professionals can also keep you updated on how to do a reverse merger with a publicly traded shell company. One can go public through a reverse merger with a public shell company. The DPO, however, is usually the preferred choice for most people.
Go Public With the Proper Promotion and Investor Relations
Proper investor relations have a profit motive, legal motive, and peace-of-mind motive. So, our firm can help you to communicate properly with investors and promote the stock. Unlike private companies, a properly filed public company can now advertise direct public offerings to members of the public.
With your public company we can help you take charge and raise capital that your business needs quickly and legally.
We can help you promote your business to larger audiences than you ever have before.
You can trade stock for advertising services. Then you can use this essentially free advertising and use it to let the world know that you are a public company. More people will know about you so more people will buy from you. This will help you in your pursuit of raising capital because more investors will know your company stock is available for trading.
The Going Public Process
Most people are not familiar with how to go public. So, we make it easy. Phrases such as direct public offering, initial public offering are familiar but few are familiar with the details of how to go about getting there. What is a market maker? How do you best do a reverse merger? Raise capital? Form a public shell corporation? Those are the questions we answer and these are the services that can be provided after you call.
One of the first steps is completing the S-1 registration form and filing it with the
Securities and Exchange Commission (SEC). Once they approve of the filing, documents are filed with FINRA, the Financial Industry Regulatory Authority. The priorities and procedures with IPO and DPO procedures will be handled in a professional manner as well as public shell merger procedures, rule 15c211 filings and form 8-K. EDGAR, which stands for Electronic Data Gathering, Analysis, and Retrieval filings are completed properly so that the public shell company is formed, the reverse merger happens properly and the startup capital or growth funds are successfully raised.
As we have mentioned earlier in the article, the preferred method is often the DPO (Direct Public Offering). Make contact and we can provide you with some free information on this topic as well as how to do a reverse merger with a public shell company. Thus, you can learn how to take your company public without the traditional expense. Moreover, you can get tips on how to take your company public and why it is so much easier to raise capital using a public company as opposed to a private one.
Promoting Your Stock – Nothing is Better Than a Good Story
A good IPO is about selling your story. Essentially, good selling is often good
storytelling, wouldn’t you agree? One of the first steps is to work a couple of days on the story. Run it by other people. Subsequently, instead of droning on about the same old ideas, continuously update your story. People buy with emotion and justify their decisions with logic. Be sure to include both logical insight that makes sense and emotional sizzle that gets investor’s molecules moving. Tell a story that will get people talking.
The Best Story
There is really only one story to tell a group of potential IPO investors: How is your company going to make them more money than the next guy? Most corporate officers and many board members are use to presenting to customers. But, keep in mind, that what is important for a customer to know and what an investor wants to know is often different. So, in addition to talking about your products and what you can do with them, when talking with investors, talk about their ROI.
You Write the Story
You can have help, but in the end, the story must be written by you. This is the CEO’s or CFO’s job. To repeat, people buy with emotion and justify the purchase with logic. So, if the story both makes sense and comes from your heart, thus has deep and real meaning to you, your audience will sense this, can be moved emotionally to act, and can easily justify their decision.
We worked with two companies that were both in the high-tech industry. One of the CEOs burned the midnight oil preparing a meaningful and heartfelt presentation. The CEO of the other company had the marketing people make the presentation. The offerings were presented and priced a day apart. The first one, where the CEO had his heart into the presentation, went far above its projected price range. The second one stayed at the bottom. There is a good reason for this.
Dump the Hype
If you have ever seen the initial tryouts on the TV show “American Idol,” where the judges see one singing performer after another, you have seen that Simon Cowell is disgusted when a candidate walks in wearing a costume or is using some other gimmick. They are looking for talent not hype.
Institutional investors are the same. They may see five to ten new investment proposals every day of the week. They have seen it all. After a while they become cynical and skeptical and need to sort out the many worthless pebbles to find the few nuggets of gold. Phony hyperbole does not help. The key is in the first few minutes of your presentation. That is when most will make a decision. Almost as important is the last 10-15 minutes during the question and answer phase. The investors want to see how you hold up when your ideas are fiercely challenged.
Here is a question that every CEO gets asked on the road: “What is your biggest
challenge?” In other words, “What keeps you up at night?” The best way to answer is to confess your worries and to let the audience know what you are doing to solve the problems.
Your presentation is typically 45 minutes. That is all you have. So, drop the bomb and give them your best shot in the first three minutes. That will make them want to sit up and take notice during the next 42. Why are you different?
Here is a good example. The CEO of a company that invented a robotic floor cleaner was talking to group of potential investors this way: “Let me start his presentation with the question, How many people here today have ever cleaned a floor?” Everyone raised their hands. “How many of you like doing it?” No hands were raised. “Like, you, there are millions of people worldwide who don’t like cleaning their floors. ABC Robotics has a product to solve that problem.”
We can assist you in the latest regarding the IPO (Initial Public Offering) process, reverse mergers, Rule 15c211, Regulation D, going public and public shells. In addition, make contact with us for information on Private Placements Memorandums (PPM), Rule 504, Rule 506, raising capital and startup capital, asset protection from lawsuits, as well as new company formation in the US and abroad.
There is an art to it. Raising capital can be a maze. We have the map. Learn what happens when a company goes public and see how it can help you.
You will learn more about how a company goes public and will feel comfortable making the decision on the right approach for you. So, for more information and definitions as well as steps to tackle a reverse merger, public shell merger or direct public offering (DPO), call the number at the top of this page. Naturally, none of the information contained herein is to be considered legal, tax or other professional advice. If such is needed the services of a licensed attorney and/or accountant should be sought.
When you are ready to go public, contact us. We have been operating since 1906 and are known worldwide as leaders in company formation and going public.
Last Updated on February 8, 2020